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商品編號： 9-706-496 出版日期： 2006/04/12 作者姓名： Yoffie, David B.;Slind, Michael 商品類別： Other 商品規格： 32p 再版日期： 2007/05/30 地域： California 產業： Information technology industry;Mobile devices and personal computers;Music industry;Electronics manufacturing 個案年度： 1976 - 2006
商品敘述：
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
涵蓋領域：
Industry analysis;Business history;Business models;Strategy formulation;Information systems;Environmental sustainability;Strategy execution
相關資料：
Case Teaching Note, (5-706-513), 11p, by David B. Yoffie;Spreadsheet Supplement, (XLS322), 0p, by David B. Yoffie, Michael Slind
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